welcome to Store Design and Fixturing

Store Design We have more than 65 years of experience designing hundreds of successful jewelry stores across the nation. We provide project management and interior design services including space allocation for customer areas, offices, and shops, and placement of display cases and lighting to maximize customer flow. We then provide the necessary products and services to carry out the design. We have given seminars on jewelry store design to State jewelers' associations and have been included in many national magazine articles on store design.

To read about our approach to jewelry store design, click here


These testimonials will stop when you place your curser over the quotation.

Herb was able to almost double our display space with his unique design. It was finished in the fall of 2005 and still looks great (in 2014). More importantly, it works wonderfully.

Don Overstreet – Overstreet's Jewelry, Inc.
Bentonville, Arkansas


A no-nonsense approach to store design, customer traffic and function, with an eye for beauty and aesthetics. Herb Schottland delivers!

Kathy Corey - Day's Jewelers
Maine & New Hampshire


Our store looks FABULOUS and sales have increased. The new showcases make all the merchandise look new and different. Customers thought we had all new merchandise. We have been extremely pleased with the new layout and showcases and wished we had done it years ago.

Jean Graham - J.C. Grant Company Jewelers
Milledgeville, Georgia


The drawing concept blew me away. It allowed for much more showcase room without crowing the showroom. The cases look great. We expanded in 2013 and Herb drew up a complimentary design, for a seamless transition. Herb was very easy to work with and was with us all the way in helping design the storage and function of the cases.

Maryann Marshall - Marshall Jewelry
Gillette, Wyoming


Our stores are the envy of most in the industry. We have had mall jewelers come into our stores requesting to take photos. We are very happy with the work.

Bob Moulton - National Pawn
Durham, North Carolina


Herb asked the right questions pertaining to quantity of staff, accessibility and security. Together we came up with a stylish and functional floor plan. Herb was there to oversee the installation process and make sure everything went smoothly. He is a man of detail and passion.

Kirk Frey - Kirk's Jewelers
Dunkirk, New York


Store Design and Fixturing worked with us to bring our vision to life. Herb listened to our thoughts and concerns, while delivering on time and within budget.

Ronald M. Leitzel - Mountz Jewelers
Camp Hill, Pennsylvania


Daily, customers are complimentary on the layout, the lighting, the feel and look of the store. I would recommend Store Design and Fixturing to anyone in the jewelry industry looking to remodel or design a new store.

Sandra Brown - Tena's Fine Diamonds & Jewelry
Athens, Georgia


Herb puts the emphasis where it belongs, on showing jewelry. Our sales increased by double digits last year and has continued this year, even though most of the industry has experienced a softening in sales. I think your work is largely responsible for this. You are easy and fun to work with, and the cases arrived when you said they would.

Randall Hancock - Hancock's Jewelry & Gifts
Morris and Dwight, Illinois


Thanks for your patience and integrity.

Lena & Stan Goodman - Goodman Jewelers
Williamsburg, Virginia

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